From John Frieda
Reveal your brightest blonde with this gently cleansing, lightening shampoo for blonde hair. Infused with a Citrus Botanical Blend and mood-boosting scent, it helps reduce breakage** and delivers natural-looking, sun-kissed results. Lightens blonde up to two shades* graduallyStrengthens hair with up to 98% less breakage**Gently cleanses without strippingWith Citrus Botanical Blend & AuraBoost™ fragranceVegan and silicone-free formulaFor natural and colour-treated blondes*Based on the total routine: Shampoo, Conditioner & Spray.**When using Shampoo, Conditioner & Spray, compared to a standard shampoo.