Dare to Be Brilliant. Get Glossed!Rich colour and glossy shine? It's so me! It's a zero ammonia formula. With Coconut Oil + Aloe. Conditions your hair, leaving it smooth and radiant. Blurs visible greys and washes away gradually.Exploring Something New? That's so You!Natural instincts enhances your look with rich, radiant colour and glossy, got-to-have-it shine. Oh yes, you dare.Vegan Colour++No animal derived ingredients