From Warburtons
"My father invented this recipe over 50 years ago and it is still great today! Baked with 100% wholemeal flour, this great tasting loaf is high in fibre with no added sugar, so ideal for the whole family to enjoy.". This product contains 57% wholegrains from wholemeal flour. No Added Sugar. Vegetarian Society Approved - Vegan. Contains Naturally Occurring Sugars. Halal - HFA Approved. High Fibre. Suitable for Vegans and Vegetarians. Rich in Whole Grains. Warburtons.